HOT Brands
Brand marketing usually disappears into an ad account. A board position is the opposite: a public, permanent-looking placement that anyone can see and share.
Why brands use a board
Fixed, visible pricing. A position you can point at in a report. A click count that shows exactly what the placement produced.
It also works as a testing ground — you can see how a brand message performs against direct competitors on the same page.
Beyond the position
Brands can hire creators and influencers through the Marketplace and run campaigns through the Promote layer, so the board is an entry point into the whole stack rather than a standalone ad buy.
hotc.questions
- Is this an ad network?
- No. It is a public leaderboard with public pricing and public performance.
- Can agencies list on behalf of clients?
- Yes, from a professional account.
- Can we hire creators here?
- Yes, through the Marketplace.