How it works
BE HOT. NOW is an attention marketplace. Positions are earned with Heat, not algorithms, transparent, live, and reversible the second someone outbids you.
The four steps
1. Get on a board
Submit your listing to any category. We auto-fill your name, logo, description and socials from your link, then a human approves it. Once approved you appear in Discover, ready to compete.
2. Add Heat
A Boost adds Heat to your listing on that board. Heat is simply the total value of your currently active boosts there, nothing hidden, nothing weighted.
3. Take a position
The highest active Heat holds position 01. Ties break by who reached that level first, then by who published first. Positions recalculate the moment a payment clears.
4. Heat cools
Every boost has a duration set per board. When it expires the Heat leaves the board, positions shift, and anyone below you moves up.
Ranking rules
- Rankings are paid placement and labelled as such on every board.
- Active Heat = sum of your live boosts on that board. Expired boosts count for nothing.
- Every board has its own minimum boost, minimum increment and boost duration.
- Ties break by who reached the level first, then by earliest publication.
- Boosts are one-shot purchases priced at US$1.00 per Heat. No hidden renewals.
- Listings must be accurate. Misleading listings are removed and Heat is forfeited.
Glossary
Board
A category or sub-category leaderboard, e.g. AI Products or DJs. Parent boards aggregate the Heat of their sub-boards.
Heat
The unit of ranking. 1 Heat = US$1.00 of boost value. Your position is the sum of your active Heat on a board.
Boost
A one-off purchase that adds Heat for a fixed duration. No renewals.
Minimum boost
The lowest amount accepted on a board for a first boost.
Minimum increment
The smallest step above the current top Heat needed to overtake it.
Position 01
The top slot on a board, the highest active Heat holds it.
Questions
What's coming next
PROMOTE
Buy real promotional actions from creators, posts, stories, shoutouts and collabs, at fixed prices with escrow and proof of delivery.
EARN
Creators publish a rate card, get booked directly, deliver with proof and withdraw their earnings in USD.